The curriculum is divided into two categories: Core (tronc commun) and Specialized.
All students are required to complete all core curriculum courses before beginning their specialization. However, due to internship and other possible course conflicts, students may complete un-validated or missed workshops in the following year. Courses are generally equal to 3 ECTS* credits (30 hours) and workshops are generally equivalent to 1.5 ECTS credits (15 hours). [* ECTS = European Credit Transfer System].
Core Curriculum
Managing Organizations [3 ECTS]: The objective of this course is to introduce students to the field of Management. Subjects covered include: fundamentals of management, corporate governance & corporate culture, strategy, organization design, human resource management, and leadership.
Finance & Accounting [3 ECTS]: The objective of this course is to familiarize participants with important concepts of financial management as well as the responsibilities and issues facing financial managers in corporations and financial institutions. Subjects covered will include financial accounting, understanding balance sheets and profit & loss statements, cost accounting and budgeting, cash-flow statements and analysis, capital structure, capital budgeting decisions, portfolio theory, financial markets, company valuation and real options.
Marketing & Operations [3 ECTS]: The objective of this course is to serve as an introduction to marketing and operations management. Subjects covered will include market research and analysis, market segmentation and positioning, marketing mix and strategy, systems and production planning, quality assurance, and supply chain management.
Specializations
Technology & Entrepreneurship (TE)
Innovation Management and R&D [1.5 ECTS]: This course aims to equip students with knowledge about innovation strategies and approaches at the product, service and process level. The management of innovation and R&D is inherently interdisciplinary and multi-functional, and integrates the management of market, technological and organizational change to improve the business competitiveness of a firm.
Entrepreneurship inside Organizations [1.5 ECTS]: Starting a company and going from idea to market is a significant challenge. This course will present a framework for developing ideas, setting up a business, managing the challenge faced by young companies and their leaders, and will also offer some venture capital basics. Students will also be exposed to business plan development, how to assess business opportunities, and business planning.
Business Models for Emerging Technologies [1.5 ECTS]: Students will be exposed to topics such as technology dynamics and globalization as the basis for new value creation, new market spaces, and new business models. In particular, it will cover the impact of emerging information and communication technologies on business models, industry structure, and business competitiveness, as well as the subsequent organizational and change management challenges that executives and managers face in this context.
International Management (IM)
Corporate Strategy in a Global Economy [1.5 ECTS]: The course is intended to give students an insight in how to deal with the challenges that companies are facing in today´s global economy. Particular attention will be devoted to issues of strategy formulation and the design of organizational structure in a global environment. Additionally, aspects of leadership, human resource management and control will be discussed. The course provides the analytic and conceptual foundations for managing companies in an international context.
Cross-cultural Management [1.5 ECTS]: The aim of this course is to develop a conceptual and practical understanding of how cultural dimensions affect business interactions and teamwork. The course provides a framework for comprehending and adapting to the cultural values, expectations, communication patterns and work practices of international managers.
Leadership & Learning Organizations [1.5 ECTS]: This course will point to point to ways of building teams and organizations capable of on-going learning, within an integrated framework for deep and sustainable change. It will enable participants to explore the disciplines of generative leadership in an organization viewed as a learning community: seeking personal mastery, surfacing and challenging mental models, facilitating dialogue and team learning, practicing systems thinking and building a shared vision. The course is based on a simple premise: that there is no better way to learn about learning organizations and how they can be brought about than to create such an organization over the duration of the course.
Integration simulation [1.5 ECTS]
This course is based on a computerized business simulation that has been designed for teaching strategic marketing concepts. It covers strategic concepts such as brand portfolio strategy, segmentation and positioning strategies, as well as the operational “4P´s” of marketing (Product, Price, Promotion, Place). It demonstrates that tactical decisions cannot be effective without first defining explicit portfolio, market segmentation and product strategies.