Faculty

Faculty & Research

Jedidi, Kamel Ph.D.

Columbia University, Graduate School of Business
John A. Howard Professor of Business, 2008-Present
Chair of Marketing Division, 2006-2009
Member School Executive Committee, 2006-Present
Professor, 1999-2008
Associate Professor, 1993-1998.
Assistant Professor, 1987-1989, 1992.
 
New York University, Stern School of Business
Visiting Professor, 2005-2006.
 
The Hong Kong University of Science and Technology
Visiting Associate Professor, Spring 1997.
 
University of Tunis, Faculte des Sciences Economiques de Tunis
Assistant Professor, 1990-1991.
Courses: 
  • Marketing Management
CV: 
application/pdf iconKamel JEDIDI cv.pdf
Publication: 

Research Interest

Marketing strategy, marketing management, pricing, new product developement.


Awards and Honors

  • Finalist, 2009 Paul Green Award for the Journal of Marketing Research
  • Finalist, 2009 Long-term Impact Paper Award, Marketing/Management Science.
  • Marketing Science Institute, 2000 Best Paper Award
  • 1998 Best Paper Award, International Journal of Research in Marketing
  •  CAN$232,469 Research Grant from the Canadian Medical Research Council, 1999
  • American Marketing Association Doctoral Consortium Fellow, 1987
  • Received the Tunisian President's award for outstanding scholastic achievement, 1982
  • Valedictorian, Faculte des Sciences Economiques de Tunis, 1982.

Recent Publications

  • Montoya, Ricardo, Oded Netzer, and Kamel Jedidi (2009), “Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability,” forthcoming Marketing Science.
  • Ferjani, Madiha, Kamel Jedidi, and Sharan Jagpal (2009), “A Conjoint Approach for Consumer- and Firm-Level Brand Valuation,” Journal of Marketing Research, forthcoming.
  • Jedidi, Kamel Rajeev Kohli (2008), “Inferring Latent Class Lexicographic Rules from Choice Data,” Journal of Mathematical Psychology, 52, 241-249.
  • Iyengar, Rahuram, Kamel Jedidi, and Rajeev Koholi, (2007) "A Conjoint Approach to Multi-Part Pricing", Journal of Marketing Research, 45 (2) pp. 195-210.
  • Montoya, Ricardo, Oded Netzer, and Kamel Jedidi (2010), “Dynamic Marketing Mix Allocation for Long-Term Profitability.” Festschrift to Honor John D. C. Little.
  • Jedidi, Kamel, Sharan Jagpal, and Madiha Ferjani (2009), “Using Conjoint Analysis for Market-Level DemandPrediction and Brand Valuation,” 2009 Sawtooth Software Conference Proceedings, Delray, FL, March 23-27, 2009.
  • Jedidi, Kamel and Sharan Jagpal (2009), “Willingness to Pay: Measurement and Managerial Implications,”invited chapter in Handbook of Research in Pricing Edited by Vithala Rao, Edward Elgar Publishing.